5 Reasons to Have a Company Event

Company events allow businesses to ultimately reward and appreciate their employees, shareholders, and business partners. Here are some excuses to have a company event of your own.

Boost Corporate Culture

Having an annual company event helps to grow the culture within your business. This could be in the form of a summer conference, annual luncheon, or a staff social. Corporate culture is a vital part of company success and employee retention. It is the personality of your organization and the atmosphere that your staff thrive in. This includes company beliefs, objectives, standards, and ethics.

Corporate culture can have a strong influence on how effectively employees interact with one another. Good corporate morale can positively affect the success of your company. Hosting effective, regularly scheduled company events can go a long way to improve and reinforce your corporate culture.

This is because a company event can give your employees a safe and relaxed space to discuss their own personal and professional ambitions, allowing managers and supervisors to become aware of the direction their employees want to go in. Managers can then assist employees with professional growth in the future.

If you’re hosting an annual business event, you can incorporate a segment where the staff can discuss any concerns and come up with their own solutions to help your company run more smoothly. Not only does this give employees the opportunity to be heard, but it also helps problems in the workplace to be solved at the same time.

Lastly, company events help with teamwork, which is something that can greatly improve a company’s corporate culture. Holding team building activities during a company event provides an opportunity for employees from different departments to work together and get to know one another in a fun and relaxed way. This can improve your team’s capabilities in the workplace and reduce the feeling of division between different departments or roles.

A Celebration

Many companies host corporate events just for celebrations. Some businesses throw work parties for employee birthdays, which usually take place in the form of a luncheon. This makes every employee feel special on their birthday. This is a good way to make each individual feel important and appreciated at work and have casual discussions with each other.

Retirement parties are another reason for celebration. If you have an employee who has contributed to your company and is moving onto the next stage of their life, you can commemorate their dedication and hard work with a company event.

Retirement marks the end of an employee’s professional career and with big life changes comes a celebration. This is a great way for an organization to show appreciation to the retiree.

Public Relations

One of the more popular reasons that companies host corporate events is to acknowledge the success of a company as a whole and promote their products and services to the industry and clients that they serve. This way, they can build their client base and network with potential new clients.

An effective way to market your business if by having a launch party; companies have launch parties if they are releasing a new product. Events like this allow you to build relationships with clients and other companies in your industry, which can directly contribute to your business’ growth.

Not only can you use this event as a marketing engagement tool, but you can also use social media to capture the moment and advertise to those who are not physically at the launch party. This can help you to showcase your business’ capabilities and network who can help you to prosper.

Charity

Company charity events all have one common goal: to raise funds and raise awareness for a good cause and to support non-profit organizations. Having a charity event for your company is an important driver of employee engagement and shows staff that their employer cares about public assistance. They are about building relationships with non-profits and their cause.

This is a positive way to market your company’s identity and highlight your humanitarian elements. You can hold charity events that align with your business model, support a cause that is relevant to your industry, and bring employees together to support a common goal.

Holidays

Holiday parties are a good time for everyone in the office to intermingle while celebrating the holiday season and a well-needed break from the corporate world. It is a chance for employees to bring in their partners to meet their co-workers and perhaps gain a better understanding of one another.

Well-planned holiday parties can also strengthen the reason why your employees chose to work for your company and can contribute to their reason for remaining with your company. Having an event to look forward to that breaks up the monotony of the workday can increase how happy an employee is at work, allowing career satisfaction to rise. When employees feel fulfilled at work, the company will see better quality work, which benefits the company overall.

Finally, a holiday party allows employees to socialize with Executives and Upper Management, when they may not have had the opportunity to otherwise. Getting to know the people you work with is a vital part of the teamwork that can help your business run like a well-oiled machine.

At Château Le Jardin, we offer Multi-Company Holiday Parties, perfect for small businesses who want to join a bigger, more fun filled event. This includes a five-course meal, live entertainment, an open bar, a DJ and more!

For more ideas and reasons to have a corporate event, call Château Le Jardin at 1-888-517-0682 or contact us here.